PALETTE
CLIENT
PALETTE
MY ROLE
BRAND IDENTITY
BRAND STRATEGY
PRINT & ONLINE ASSETS
PACKAGING DESIGN
Palette Gear builds module-based buttons, dials, and sliders that snap together to form a custom shortcut keyboard for creatives. Think a music production controller, but for your favourite software. With this as an inspiration, I implemented a brand identity that is modular but playful and paired it with a typeface as flexible as their hardware, Helvetica Neue.
