Stories have staying power. That’s what drove us to create something memorable with our Top 10 Books of 2017 countdown. The goal was to prove we had an audience for this type of content, and we could drive a real push with it. Working in a team of three concepting and creating, in the 10 days these stories ran we grew an audience anticipating the next creative, were widely recognized company-wide for an attention-grabbing idea, and drove the most clicks to the site from anywhere.