MONOGRAM: contents & video

CLIENT

MONOGRAM

PHOTO
GRAPHER

GARY WILLIAM OGLE

STYLIST

WILSON WONG
CHERYL THOMPSON

MY ROLE

CREATIVE DIRECTION
ART DIRECTION
PRODUCER
PROPS SOURCING

The images were to set the tone and feel of Monogram’s new direction. The images were divided into two styles: One being more lifestyle, tells a more aspirational story that showcase the product’s usage.Two being more graphic driven, aim to showoff the product & packaging. The assets was used online, social & emails.