CLIENT

BACK FORTY

Creative
director

IAN RAPSEY

Agency

VARYER & BLUE FROG

Back Forty stems from a love of the outdoors and a good pun. It' is a reminder to enjoy the simple pleasures in life. The assets were all created to evoke a sense of playfulness and nostalgia. From redesigning the website to creating new design language for Back Forty, I concept, create and execute a variety of consumer engaging content along with my Creative Director and our external agency Varyer and Blue Frog.