Rebrand: Monogram
CLIENT
MONOGRAM
MY ROLE
BRAND STRATEGY
BRAND DIRECTION
BRAND IDENTITY
BRAND COLLATERAL
The company has long felt that their previous name “Palette” to be restricting and did not best represent how the company is envisioning its future. Monogram is where we ultimately ended up. The name captures the company’s belief of how everyone’s has its own unique way of working, their own signature so to speak. The products created also carry on that belief and is one that provide countless customization opportunities and unmatched flexibility.
