Dot does automation. Supplying automated machines and robotics for injection presses, assembly, and pick and place for the pharmaceutical, manufacturing, and packaging industries. The owners approached me for a branding refresh, with the only key ask being incorporating a red dot in the word mark — a symbol of good luck for them. Leaning into their robotics product offering, I created a word mark related to the company’s core business, with a complimentary colour scheme and playful but professional touch; red dot included.